EXCLUSIVE! It’s safe to say LG is a team player, having already shown a taste for fashionable collaborations with devices such as the new Prada II. But now it looks like it’s working on a mobile with one of the biggest brand of all: Formula 1.
At a press conference this morning to announce the Korean company’s sponsorship deal with F1, LG’s chief marketing officer, Dermot Boden, told journalists that it was “looking to develop products in the future with Formula 1.”
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